Bezos insisted the company needed to master anything that touched the hallowed customer experience, and he resisted any efforts to project profitability. “If you are planning for more than twenty minutes ahead in this kind of environment, you are wasting your time,” he said in meetings.

It’s easier to invent the future than to predict it.

A misquote by Jeff Bezos in a job ad that improved on the original quote from Alan Kay, “The best way to predict the future is to invent it.”

“I am not satisfied.” This is the mantra of the leader. As a leader, you are never satisfied with the present, because in your head you can see a better future, and the friction between the “what is” and the “what could be” burns you, stirs you up, propels you forward. This is leadership.

…like the thought of my death, it burns in my private heart with a tiny, brutalizing flame.

No doubt he would have been astonished; but the men of 1960 were no longer lost in admiration of such marvels; they exploited them quite calmly without being any happier, for, from their hurried gait, their peremptory manner, their American “dash,” it was apparent that the demon of wealth impelled them onward wthout mercy or relief.