Isn’t this the most beautiful bottom of a computer you’ve ever seen?

One of the things I’ve always found is that you’ve gotta start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it. I’ve made this mistake probably more than anybody else in this room and I got the scar tissue to prove it.

Each problem that I solved became a rule, which served afterwards to solve other problems.