Archive for the 'Steve Jobs' Category

Isn’t this the most beautiful bottom of a computer you’ve ever seen?

One of the things I’ve always found is that you’ve gotta start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it. I’ve made this mistake probably more than anybody else in this room and I got the scar tissue to prove it.

Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?

Mistakes will be made by the way. Some mistakes will be made along the way. That’s good good because at least some decisions being made along the way. We will find the mistakes and we’ll fix them.